A VISION CRAFTER & STORY WEAVER, BETTINA MCILWRAITH INTERWEAVES CREATIVE DIRECTION, STYLING & COPYWRITING TO IMAGINE & CRAFT AN ECOSYSTEM OF LIVING STORIES & LANGUAGE ~BoTH VISUAL & WRITTEN. EVOCATIVE & PURPOSEFUL WORLD-BUILDING THAT SPEAKS TO JOY & impact, aWaKenS The senses & Invigorates perspective.
Her colourful worldbuilding approach is founded in deep listening & Intuition, Energised by her collaborators purpose & Persona in her story weaving sessions.
Hello there! My story weaving & Vision Crafting draws from a 25 year devotion to slow design and artisan made. Often using symbolism, a reverence for nature and colour psychology as tools for reflection on our inner and outer worlds. I craft layered visceral narratives and personal mythologies that reflect lived values of care, connectivity and resourcefulness.
At the heart of my practice is a belief in the power of stories to enliven, heal and shape our lives and that joy and community are radical forces for imagining collective futures. Bettina x
